Doctor Web – Central Asia Kazakhstan market summary 2007

May 2, 2008

700% sales increase, even 900% for some products , a number of direct partners exceeded 250. Boxes with Dr.Web products are available in all large retail chains. This is the summary by Doctor-Central Asia LLP for the Kazakhstan market in 2007.

The figures were announced by the representatives of Doctor Web-Central Asia LLP at “Efficient sales” seminar held by Computer systems corporation, a distributor of Dr.Web solutions in Kazakhstan.

The previous year was more than successful for Doctor Web – Central Asia LLP. Partners network became larger, more than 250 partner companies begun selling Dr.Web anti-virus in Kazakhstan. Now there is no city in the country where you can’t buy Dr.Web anti-virus products. In fact, a critical issue of products accessibility has been finally resolved. Such a large number of new partners is due to a flexible and attractive partnership programme that takes into account specific nature of local business. Involving a company in the partnership programme is only a part of the job. Making a company interested in increased sales is also very important.

Another key to the success of Doctor Web-Central Asia LLP in Kazakhstan was a correct price adjustment based on assessment of both local software piracy level and living standards. “It was the well-though pricing that greatly contributed to the increase of sales” – Denis Karavaev, a manager of partnership division of Doctor Web-Central Asia said.

Users from other Central Asia countries located within the business area of the company also came to know Dr.Web anti-viruses. Series of business events carried out during the year brought Dr.Web anti-virus to Uzbekistan, Kirgizstan and Turkmenistan.

“Establishing our own technical support service played a crucial part in making the product more attractive. Combined with the high-quality of Dr.Web anti-virus it ensured the products winning tenders issued by large companies such as banks and oil and gas enterprises” – Andrey Kovalev, the head of Doctor Web-Central Asia concluded – “Our next step will be raising the quality of the technical support, increasing the number of maintenance services for large customers. We will also do our best to deploy the innovative anti-virus service Dr.Web AV-Desk in networks of ISPs in Kazakhstan and other countries of Central Asia. The service paths the way to the brand new approach to the anti-virus protection for home users as well as companies and allows fully taking advantage of the most advanced Dr.Web technologies.